6 Best Free Apps For Product Or Service Marketing: If any business wants to ensure good engagement between its services and the target consumer, then having an app is the best way to go. However, many small businesses are not accustomed to this idea but few that do, benefit a lot. Apps simplify your business and make it easier for your target clients to reach you with ease.
The important thing to note is that your engagement on social media could have a positive impact to your business whether you are an Uber driver, sales agent or property owner. Any online presence could boost your sales and increase your productivity given the digital world’s present state. Some of the best apps for product or service marketing are available to download to your mobile depending on purposes such as business, lifestyle, entertainment, education, games, and others to make life easier and more comfortable.
Of course, there are several apps to download for product or service marketing in the app store, but a few selected apps below could impact your life positively depending on your social preferences. These outstanding and most popular product or service marketing apps are the ones that bring about a digital revolution which could benefit any user when used appropriately.
Why These Suggestions for Product or Service Marketing in 2023?
Our choices are usually popular apps but occasionally hidden gems which when extensively used can improve your productivity especially if you are a seller or service provider.
Don’t have a physical store to showcase your products and services? Then Instagram could be your next big store! Instagram offers people an easy way to market and sell product and services through images and videos. The networking site is among the popular mobile apps that has steadily gained prominence over the years. The app presents a spectrum of social media opportunities when it comes to digital marketing of product and services through ads.
Instagram has over the years grown to become one of the most popular apps and added features such as stories, highlights, and reels; it is also recommended that you use hashtags to explore better. With more than a billion monthly active users, it is much more powerful when compared to Facebook and Twitter and could skyrocket your business at any time! From news to entertainment and health to beauty, Instagram has tons of images on a vast array of subjects. Marketers are increasingly favouring the platform since it promises better ROI for their business.
Availability: iOS, Android.
YouTube
YouTube is the best platform for all kinds of content creators. Talk of song writers, Podcasts, talk shows, News channels, Comedy…the list is endless. YouTube is considered to be the world’s most favourite video platform, for the people, and by the people. One of the most successful apps for product and service marketing. It helps millions of creators, shoot and share unique content with their audience and still get paid to do so! The YouTube mobile app lets users subscribe to videos and also updates them with the most relevant and trending content on the platform. Signing into YouTube on mobile phones allows users to access channel subscriptions, get regular notifications, and recommendations.
The app has a more straightforward navigation, autoplay of videos feature, full-screen playback, and queuing features. Each visitor spends 11m 24s per day on YouTube, on average, based on data fetched from Alexa.
Availability: iOS, Android.
Can you use WhatsApp for business? Of course! WhatsApp is probably on everyone’s smartphone today. It is one of the best apps for product and service marketing because it has become one of the most widely used chat application over the years. It supports communication between international phone networks. It currently has more than 1.5 billion users worldwide. Also, it is end-to-end encrypted, thus favoured by people in countries where security may be a major concern.
WhatsApp can be also used for audio and video calls and has introduced a status update feature for its users. With more than a billion users, using it to market your products and services to people around you could be a good idea!
Availability: iOS, Android.
TikTok
Advertising of products and services and having fun at the same time has never been this easy with TikTok. TikTok is a popular app for creating and sharing short videos set to music. The most popular genres on the platform are lip-synching and dancing. Most creators use it as a medium for viral “challenges”, to emote famous monologues from movies and TV, and produce clever illusions through editing although you could still use this medium to market your services and products!
Tik Tok’s rise in popularity can be judged from the fact that the daily time spent on the app is an average of 52 minutes per day and 90% of them access it on a daily basis. Is it good for product and service marketing? Yes! Even dog and cat sellers could bet by it!
Availability: iOS, Android.
Airbnb
Want to turn your living space to an income generating venture? Then Airbnb is your best app. Airbnb is an accommodation booking app that helps users plan their holidays with the locals.
While the aggregating platform also lists apartments and boutique stays, the primary idea is to encourage homestays with the city locals. Airbnb has a global presence, with millions of users opening their homes to tourists.
With the help of technology, Airbnb has built an exceptionally user-friendly app that increases the ease of booking online. Users can look for suitable accommodation using several filters and also explore activities to do in the region. With options ranging from villas to private rooms and shared spaces, Airbnb has proved to be a popular choice for leisure and business travellers.
Availability: iOS, Android
Uber
Want to turn your car to a cash machine? Then joining Uber as a driver could be your best option! Uber is the world’s leading on-demand cab service app for riders, which is being accessed by more than 103 million active users in 400 cities across 70 different countries. So using this apps as a service marketing platform, you can easily connect with riders.
One of the most used apps in the world, Uber helps users fetch a ride without having to wait for long. By incorporating Google Maps into their apps, they show the user as well as the driver the exact location at the time of booking, and the estimated time to reach the pick-up point and the destination.
The app service has made the payment process simple by including payment gateways (apart from cash payment) linked to the user’s credit or debit card and mobile wallets. Moreover, after every ride, both the driver and the rider are requested to rate each other and share their feedback.
Available on: iOS, Android
Amazon
Are you a writer? Do you have products to sell? Then Amazon should be on your bucket list. Amazon is one of the biggest multinational tech giants that offers digital streaming, cloud computing, eCommerce, and Artificial Intelligence (AI). It is a perfect example of innovation through technology. In the Digital commerce segment, Amazon has established many unique processes that have created exceptional value for its customers, cashless stores being one of them. The app is light, as well as fast to use. It enables you to search and filter an extensive variety of products on different parameters with only a few taps.
The Amazon eCommerce app offers a seamless shopping experience along with simplified checkout, fastest delivery options and easy navigation. And you even get the latest updates about your order status. There are roughly 25,000 sellers on Amazon with more than $1 million in sales, and 200,000 sellers with more than $100,000 in sales. If you want to join the train as a seller or a writer, you are free to do so.
Availability: iOS, Android.
So, Why Should a Business Invest in Mobile App Development as a Marketing Tool?
Mobile users are steadily increasing, which makes mobile presence imperative for every eCommerce business. Here’s what businesses should learn from the most popular apps and invest in mobile app development.
1. Customer Engagement
Mobile apps offer users a seamless interaction with your business without any distraction. For businesses, it is a direct way to reach their customers with special services and offers. The exclusivity in communication through the app helps build a connection with the brand and a loyal customer base.
2. Personalized Channel
The importance of personalization cannot be stressed upon enough, and an app helps businesses personalize their communication when customers interact with it. With the help of user profile information and browsing history, businesses can show the most relevant products and services to their customers, leading to higher engagement of the user. Push notifications also help reach directly to the customer.
3. Customer Support
It is easier for users to reach out to customer support when using an app. Similarly, businesses can build more effective feedback and support networks within an app to be more responsive. An app that focuses on intuitive design can make reaching out and sharing feedback much more efficient than a website.
Conclusion
Digital transformation is shaping the future of every business that’s operating online and no enterprise can afford to ignore it. Alongside technological advancements and innovations, customer experience also demands equal attention. A mobile application helps accelerate business growth and offers personalized user experiences. The most popular apps mentioned above have been efficient in leveraging technology to become globally successful. Building a feature-rich application with the help of a skilled team of developers and designers can take your business to newer heights.
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